Questions on Marketing Creative Strategy

In recent months, the WordPress.com marketing team has been making great progress in creating new creative work to showcase our products and connect them with our current and prospective customers. One of our focus areas is to think more strategically in our creative approach, which leads us to more comprehensive campaign-level thinking. I’d like to …

Same same, but different

Same same, but different is a phrase I came across after talking to friends who had recently been on a holiday to Thailand. They told me that, when vendors in the local marketplaces don't have the exact item a customer asks for, they will often use the phrase, "same, same but different" to try and …