Guitar Effects and Themes

A long time ago in a theme shop far far away, well, not so far away....a few kilometers in fact from where I work out of now (home), I used to work on themes that had a lot of features and custom code in them. A sort of, multipurpose theme so to speak. Themes that …

My Favorite Illustrator Tips for a Faster Workflow

Just recently, I had the opportunity to work on our team’s shirt design. Illustrator has always been my tool of choice when it comes to doing print work, but before we dive into some tips, let me share with you the completed design. Why a cereal box? This is actually spin off of a previous …

Projecting trajectories

Updating a brand can be a difficult process. On the one hand, coming up with a new brand is difficult enough because of the blank canvas syndrome, but updating one; well that's a wholly different albeit not incredibly dissimilar process. Ultimately they both really begin by defining tenants, or pillars of a sort, that can …

Filling in the Cracks: The Road to Better Brand Perception

I was born and raised within a rural town in New England. A place where public transit is virtually nonexistent and the primary mode of transportation is via automobiles. Traveling to the nearest grocery market, one finds themselves on a short pilgrimage— driving down long windy country roads whose sides are lined with trees and tall …

Doing illustrations when you are not an illustrator

As a designer, you may find yourself in a position where you are creating visual guidelines for others to follow or maybe need to be following existing ones. At Automattic, a project led by the marketing designer Joan Rho consisted into generating new illustrations for helping us evolve the brands WordPress.com and Jetpack. Joan and …

Learn Something Difficult

Back in the day, I designed Flash websites. I was pretty good at it too, and it netted me a job as a Flash animator and designer at a small Copenhagen based studio. We made really cool things, some of them are probably still around. As time went on, though, the shortcomings of Flash became …