Finding your target audience. A simple guide to driving more traffic to your blog.

Originally written for DesignTactician.blog First, define your purpose It may seem like a silly question to ask oneself—but its often a question that’s overlooked when folks get a website or blog online (or before). But the answer to “why” can often shift the tactics in which to have a successful website or blog. What’s the …

You can’t create successful products if you don’t leave your desk

For the past 15 years I’ve been anchored at a desk creating everything from marketing material to user experiences for various applications and software. Now more than ever, people can work from their desk and not have to interact with others in a physical capacity. This can certainly be great for productivity, but also comes …

Utilizing Growth Design to create a better experience for our customers

One of the greatest benefits of working at Automattic is that I’m continuously challenged by my colleagues to be a better designer. We have an incredible pool of diverse talent with different perspective from all over the world, which means that we’re all in a position to teach and to be taught. A few weeks …

Filling in the Cracks: The Road to Better Brand Perception

I was born and raised within a rural town in New England. A place where public transit is virtually nonexistent and the primary mode of transportation is via automobiles. Traveling to the nearest grocery market, one finds themselves on a short pilgrimage— driving down long windy country roads whose sides are lined with trees and tall …