In recent months, the WordPress.com marketing team has been making great progress in creating new creative work to showcase our products and connect them with our current and prospective customers. One of our focus areas is to think more strategically in our creative approach, which leads us to more comprehensive campaign-level thinking. I’d like to … Continue reading Questions on Marketing Creative Strategy
Imagine you step into your car for your morning commute, then the car starts driving itself. You realize you need to make a stop at the cell phone store, so you tell your car. You walk into the store where you’re greeted by a shiny humanoid who offers you the latest model of its product. … Continue reading Computer, do my design work.
I grew up in Hong Kong and have since moved to America during my last year of high school. After spending half of my life in America, I’ve realized it has made me very US-centric when it comes to designing for our customers. But after spending a month in Hong Kong, where I grew up, … Continue reading Lessons from Hong Kong
"We don’t make software for free, we make it for freedom." The idea of freedom rings true to Automattic's roots. Our CEO, Matt Mullenweg, blogged about the four software freedoms back in 2014. In fact, this concept of freedom is so important you've probably spotted it on our homepage. We've been exploring how the concept of … Continue reading What’s Your Freedom?
WordPress.com has recently launched our very first TV commercials – telling the stories of small businesses in Detroit. The spots document our journey during the Detroit Hackathon we've held with Rebrand Cities to partner with local small businesses to work on their websites. It was an invaluable opportunity for the Automattic team to learn about … Continue reading Creative Campaign for Detroit Small Businesses