The wicked problem in event design is deeper than the usual suspects of branding, way-finding, and the experiences on the website and application. The audience experience is what matters most and who is in that audience is key. Learn some of the ways Ashleigh made a more accessible event with non-traditional design.
Learn about Automattic's journey to become a design-led company and the importance of embedding design across the entire business.
What brought Automattic success in the past won't be what brings the company future success. Learn about Automattic's commitment and journey to becoming a design-led company, scaling design to have broader reach and impact in newly collaborative ways.