The wicked problem in event design is deeper than the usual suspects of branding, way-finding, and the experiences on the website and application. The audience experience is what matters most and who is in that audience is key. Learn some of the ways Ashleigh made a more accessible event with non-traditional design.
Author: Ashleigh Axios
Part 2: To be a design-led company
Learn about Automattic's journey to become a design-led company and the importance of embedding design across the entire business.
To be a design-led company
What brought Automattic success in the past won't be what brings the company future success. Learn about Automattic's commitment and journey to becoming a design-led company, scaling design to have broader reach and impact in newly collaborative ways.
AUTOMATTIC DESIGN (VOICE RIP) 