On Digital Readiness

Dictionary.com defines being ready as, completely prepared or in fit condition for immediate action or use Something I enjoy doing on weekends, is visiting coffee shops (without my laptop) and having conversations with people. I particularly enjoy talking with the Baristas and the store owners. Inevitably a conversation about online presence comes up, and being … Continue reading On Digital Readiness

Capturing Your Ideas

There’s nothing in the world like having one of those elusive “ah-ha!” moments, when that great idea lightbulb appears right above your head. It’s like you struck gold but the fleeting nature of any idea means you now have to quickly capture this thing before it gets lost or forgotten. When I have those moments, … Continue reading Capturing Your Ideas

Why Automattic’s remote design team is anything but isolating

I didn’t study design in college. In fact, I’ve only ever taken one professionally sanctioned design class in my life. I initially got into design because there wasn’t a designer at my first company and someone needed to do those projects. When I quickly realized that design work was the only work I ever wanted … Continue reading Why Automattic’s remote design team is anything but isolating

You can’t create successful products if you don’t leave your desk

For the past 15 years I’ve been anchored at a desk creating everything from marketing material to user experiences for various applications and software. Now more than ever, people can work from their desk and not have to interact with others in a physical capacity. This can certainly be great for productivity, but also comes … Continue reading You can’t create successful products if you don’t leave your desk

How to Create a Website for Your Small Business (a Three-Part Tutorial Series)

According to the U.S. Small Business Administration and SCORE, many small businesses don't have a website, yet most consumers research a business online before they decide to try out their products or services. Having a website for your business is beneficial in many ways: it can help you increase awareness for your brand and offerings, … Continue reading How to Create a Website for Your Small Business (a Three-Part Tutorial Series)

Designing Better Events

The wicked problem in event design is deeper than the usual suspects of branding, way-finding, and the experiences on the website and application. The audience experience is what matters most and who is in that audience is key. Learn some of the ways Ashleigh made a more accessible event with non-traditional design.

Questions on Marketing Creative Strategy

In recent months, the WordPress.com marketing team has been making great progress in creating new creative work to showcase our products and connect them with our current and prospective customers. One of our focus areas is to think more strategically in our creative approach, which leads us to more comprehensive campaign-level thinking. I’d like to … Continue reading Questions on Marketing Creative Strategy